By Robere Lett | Publisher | Style Editor
I had a chance to speak with Nadia Shuayto, owner of Wingme Cosmetics, a vegan and cruelty-free make-up brand, to get the latest news on her outstanding products. The amazing mother and daughter duo consists of Nadia and Fadia Shuayto who are quite the anomaly of the richest kind.
Founders of Wingme Cosmetics (www.wingmecosmetics.com) Nadia was born in Lebanon but migrated with her family to the United States in 1972. After garnering her education she worked as a marketing professor but decided to forego her career to aid her daughter Fadia, who while studying to be an architect witnessed a horrendous video of a young girl suffering through FGM (Female Genital Mutilation): that video would change the course of her life. Fadia knew that becoming an architect was not her calling, but helping to save women from atrocious situations such as FGM, child marriage, sex trafficking and the huge issue of pay inequality for females in the workplace is her destiny.
Together they formed Wingme Cosmetics with the mindset of Giving Back!. Wingme Cosmetics with its vegan and cruelty-free aesthetic was recently certified by PETA (People for The Ethical Treatment of Animals) and has cemented their dedication to humanitarian causes. Wingme actively supports ZAMAN International (www.zamaninternational.org) whose mission is to facilitate change and advance the lives of marginalized women and children, by enabling them to meet essential needs common to all humankind. One of the highlights of our conversation is the upcoming partnership with Macy's in Atlanta GA. at Lenox Square as part of a beauty initiative to support up and coming entrepreneurs.
A new line of eyeliners is coming soon. So stay tuned and look for future updates at Haute Is Online!
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Wingme Cosmetics, a vegan and cruelty-free makeup brand that prides itself on giving back, was established by mother-daughter duo, Nadia and Fadia Shuayto. The co-founders set out to create a cosmetic line that is free from animal products and animal testing. Their love for animals and passion for helping others was the driving force behind the creation of Wingme Cosmetics.
As the name implies, Wingme has a dual meaning. Derived from the term “give me wings,” it is synonymous with empowerment, strength, and freedom. It also represents the wing or cat eye that is applied with makeup.
What truly differentiates Wingme Cosmetics is their desire to help others. It is our social engagement and ethical practices that defines the Wingme Cosmetics brand, donating a portion of all proceeds to select charities that empower women and children. Wingme stands for good products with good purpose for the beautiful woman.
As a humanitarian, Fadia became heavily involved in human rights and co-founded several organizations throughout grade school and college. With a penchant to aid women and children in need, she set out to create a company with a strong social mission. This allowed her to combine a long standing spirit for entrepreneurship and a positive social mission through her own brand. She leveraged her academic background in architecture, implementing the creative branding and effective communication for the company. Fadia is actively involved in every element of developing the brand from formula creation to product distribution.
Nadia’s motivation and deep-rooted passion for helping others encouraged her to put her academic career behind and establish Wingme Cosmetics with her daughter Fadia. She took the leap of faith from being a full-time professor to full-time social entrepreneur.
Nadia had selected teaching to make an impact on students’ lives and chose to establish Wingme Cosmetics as it provided a greater opportunity to impact society on an even larger scale. The opportunity to give back was the single biggest force that encouraged Nadia to reach beyond the classroom and help give “wings” to those without a voice; specifically women and children living in poverty.
All images courtesy of www.wingmecosmetics.com